Garmin: Research Insights
Allison V. Leach
As part of our Design Research class, Janette Song, Bill Rihn, Lisa Woods and I were presented with the task of investigating how people navigate using cues from the natural world.
Acting as the research firm Calicocho with Garmin as our prospective client, we spent the semester conducting in-depth studies on navigation - including behavioral research, conversations with industry experts, field intercept interviews, and qualitative interviews with users of varying GPS technology familiarity.
Here is the slideshow of our final insights, presented to the CCA community.