spark! Culture Cave

spark! Culture Cave Business Plan from allisonvleach

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spark! Culture Cave Business Plan

Throughout my Business of Design class, I worked with three classmates to develop an in-depth proposal for a start-up. Our business, called spark!, is a manufacturer of a children’s cultural education product called Culture Cave. On this team, I supported graphic design, research, and writing tasks.

After three months of hard work and dedication, we summarized our project in a detailed business plan.

The spark! Culture Cave is a cultural immersion experience for kids between the ages of 6 and 10.

At the core of this idea is:

• an iPad app that features a new traditional story each month. the culturally-rich story provides context for a wealth of ancillary information, games, and activities included in each app.

• a sound-equipped tent with velcro walls that kids can decorate with a world map, architectural cut-outs, and other country kit materials. this is a place a child can claim as a kids-only cool hangout.

• monthly country-specific activity kits filled with open-ended, and hands-on activities that a child will look forward to

We at spark! believe that the best way to teach kids about culture is through traditional stories enhanced by interactive, open-ended, and hands-on activities that spring from that narrative.

Express Yourself Education

Express Yourself Education from allisonvleach

Working with Interaction Theory classmates Kelly Green and Shayna Proctor, I helped to develop a concept for a start-up business that promotes social education for high school students called Express Yourself. On this project, I served as the lead writer and strategist.

Express Yourself is a curriculum designed for twelve to sixteen-year-old girls who would benefit from guidance to feel more confident as they grow up. Express Yourself is a participatory experience that empowers girls to be proud of themselves and to feel like they can assume a meaningful role in a larger social culture.

Our product is a boxed game-like lesson introduced in Health classes in public schools throughout the country. It is a 2-4 week program that is taught by a team of strong and successful local women volunteers. Lessons take place in the form of team building exercises, card games, and discussions on relevant student-chosen topics. The curriculum is supplemented by a safe online space featuring a public forum and a private journal.

Our preventative-measures program ultimately aims to reduce populations of at-risk youth - making for an overall happier and healthier society.